Wednesday, 30 November 2011

Vernallis Analysis of 'You Make It Real For Me' by James Morrison

This music video inspired many of our shots that were used in our music video, such as the shots of the artist performing with the guitar. James Morrison and Jack Johnson also come from similar genres of rock.

The narrative parts of the video have been set in many different locations such as in a cafe, on the streets, in a car and in an apartment. Throughout all the narrative sequences, the artist is alone and appears to be lost and drifted. The narrative scenes illustrate the lyrics for example when he says 'So much craziness surroundin' me' a hall is shown which with people standing around, with equipment scattered everywhere.Vernallis stated that The video is a visual response to the music, which applies to this music video. Although Vernallis said that the There is not necessarily a balance between narrative and performance, which I feel this video goes against, as it has a fair balance of narrative and performance sequences. The narrative does not tell a story, but shows the actor's pain and other emotions. The video supports Vernallis' argument that The narrative is not always complete - it may be partial, fragmented narrative. At the end of the video we see the artist walking off not giving a clear a ending of what happens to the actor. This supports Vernallis' theory that There may not always be a clear resolution (closure) at the end.

The editing flows with the beat of the song in some parts of the video and changes with the lyrics of the song to illustrate them. Therefore Vernallis is right is saying Editing may match the musical phrases or the beat. During half way, the tune becomes a little faster and more intense, where there is a use of more shots and faster cutting. The video does break or disrupt many of the 'rules' of continuity editing, however some of the shots are able to flow into each other quite well, and the cutting still keeps to the lyrics illustrating them.

Camera Movement and Framing:
The video consists of many close-ups of the artist singing with emotion. This supports Vernallis' statement that Close-ups are frequently used'. Close-ups help the audience to understand what the song means to the artist, especially in this video. She also says that The master shot (or other establishing shots) is used frequently which applies to this video, as the video is set in many different locations. The audience are introduced to the different locations with long shots of the areas in which the artist is in. For example to the left is screen grab from the video, showing the cage the artist is in, his location. Similar frames and movements are used throughout the video, with the camera moving around the artist or with the artist while he walks around. This supports her theory that The style of framing and movement may run through the video and is distinctive to that video.

As the melody of the song is quite slow, so is the revealing of the diegesis. This supports Vernallis' statement that The diegesis may be revealed quite slow. Half a minute into the video, we find out that the artist is traveling somewhere. The narrative parts of the video do not complete before changing to the performance parts. The audience are not told the full story as the video is broken up. Vernallis also says that Actions are not necassarily completed - they may be disrupted or interrupted in some way. By doing this the video also supports Vernallis' statement that There may be gaps in the audience's understanding of the diegesis - in time and space, music performance and narrative. Some of the performance parts have been cut for longer in the video, to emphasise the lyrics meanings. This supports what Vernallis said that Some frames may be more important.

Thursday, 24 November 2011

Reshoot of 'Park Scenes': 24th November

Today we went filming, to re-shoot all the sequences, as  we were not happy with the performance by the artist last time. We also decided to get the narrative shots in the park with the actress filmed today. The weather was dry but not as sunny as it had been previously, which was a shame. However we were happy it didn't rain!

Wednesday, 23 November 2011

Weather Check-up for Thursday 24th

The weather is forecast for fairly dry weather throughout the day, with sunny spells, perfect weather for us to go filming! 

Thursday, 10 November 2011

Digipak Front and Back Cover

Similiarities - Our Digipak and Bruce Springsteen's CD cover

When we designing our album cover we came across Bruce Springsteen's 'Born In The U.S.A' album. We really liked the idea and decided to inspire our album cover by it, as the genre was similar.

The first image shows the text we used on the front cover of our CD. We decided to keep the font clear and simple and the colour as black. Similarly the front cover of Bruce Springsteen's album uses a very simple and clear font, although the colour is navy blending with the whole theme of his cover. On both the covers, the name of the artist and the album name are the only pieces of text on the front cover, keeping the main focus on the image on the cover. 

On both the front covers a object has been placed on, or near the artist which symbolize them. On ours, we placed a guitar beside the artist as it plays an important part in our artist's music. The image on Bruce Spingsteen's album cover consists  of the back of a man with a red hat sticking out of a jeans pocket. This may be an accessory that the artist wears which represents him.

Above are the two front covers. You are not able to see the artist's face, which is quite mysterious. The costumes are casual, both wearing jeans, giving off a chilled vibe.

Different Versions of the CD Covers

On this cover, we experimented with the tools on Photoshop and turned the photograph black and white leaving the guitar in colour. We wanted to do this to make the guitar the main focus and stand out, to show it's importance in the artists music. We also used the 'contrast' and 'vibrance' tools to exaggerate the colours and make them bold. We then added the name of the artist and album onto the guitar. We kept the font plain and simple but found they did not stand out on the cover.

We decided that the black and white cover did not work very well, and so left it in colour. Here again, we used Photoshop to contrast and saturate the photograph to enhance the colours. As we wanted the main focus of the cover to be the artist and the guitar, we used the 'Gaussian Blur' tool to blur the background and leaves. We wanted the font to look as though it was part of the guitar and so to do this we used the 'Eyedropper Tool' to pick a tone off the guitar and use it as the colour of the font. To make the font stand out a little against the guitar, we applied different effects such as a 'drop shadow', glows and strokes.

We found that the orange font was not able to stand out very well on the cover, and so we changed the colour to navy. To pick the colour we used the 'Eyedropper Tool' again and chose a dark tone from the jeans. The colour of the font stood out well against the guitar. To make the text slightly slanted we used the 'Rotate' and 'Warp Text' tools.

Here we were experimenting with the font for the track list for the back cover. We selected the font 'MarkerFelt' and used the same colour as we had done for the front cover. We added the effects 'Drop Shadow' and 'Stroke' to the text to make the text clearer.

Original Photo's Used For the Digipak

These were the photographs we took, to use as the front and back cover of our CD cover. We then used Adobe Photoshop to edit them.

Wednesday, 9 November 2011

Digipak Plan

To create a digipak we had to plan out what each panel would look like. Therefore we did a rough drawing of what we wanted each panel to have on it. The top right box is the front cover, the top left box being the back cover, and the two panels at the bottom being the inside of the cover.

Magazine Advert Analysis

Magazine Advert Analysis