Saturday, 10 December 2011

Bye Bye! :)

Dear Moderator,

Thank you, for looking at my blog and hope you enjoyed watching the final version of our music video!

Devki Mistry

Improvements Made

Improvements made to my Ancillary Tasks:
To my ancillary tasks I have made a couple of changes, after noticing that some of the text was not very clear and one of the panels did not flow with the whole theme and colour of the CD covers.
On the front cover of my CD cover, I decided to enlarge the text as it was not very clear. After researching different CD covers, I noticed that the name of the artist stood out on the cover. I also changed the font of the text to a simpler one so that it would be more readable. The font on the back cover was also changed as to become a little clearer. This was done by changing the font type to the same one used on the front cover and taking the ‘outer glow’ effect off as it made the text unclear. The text was also enlarged.
Another change made to my 4 panel CD cover was the left inside panel. Originally we had made a collage of pictures of the artist, from when we were shooting the music video. However it looked unprofessional and messy therefore we decided to replace it with a picture of the couple we used in our music video holding hands. Using only their hands helped to emphasize and signify the idea of relationships and ‘togetherness’. We felt this linked well with the meaning of the song and also looked professional after editing it on Photoshop. To edit the photograph, we enhanced the colour by increasing the contrast and brightness and also added a ‘photo filter’ which gave the image a sepia tint. To make sure the hands were the main focus of the panel we decided to blur the background (the grass). 

Improvements made to my Music Video:
0:15-0:20: We swapped the previous behind the scenes clip for a different one, this was because we found the prior clip mislead people watching it, as they thought the lip sync was off because they saw the artist moving his lips. However it was not off sync, the clip showed the artist talking in one of our behind the scenes clip, but ot avoid this misconception we decided to change the clip altogether. 

0:42-0:45, 1:02-1:05, 2:08-2:10, 2:32-2:33: At all these points in our music video we included new footage of another couple who are in a loving relationship, instead of the original still images we had. We did this because we felt that with the nature of the song being about relationships, automatically you (the audience) would think about couples and different relationships. 

1:02-1:05: We used this clip to replace the original freeze frame of our behind the scenes clip, because what we tried to achieve with the still image changing into a moving image did not work therefore we chose to replace it with our loving couple. 

1:34-1:38, 1:47-1:51: These shots show the relationship between siblings, we felt we should include different relationships so that a wider audience could relate to the song when watching the video, these were also used instead of the still images in the original cut. The reason we chose to jump cut these shots was because we wanted to editing to flow, as there are also a few jump cuts of our artist at 2:23-2:27.

Another Cut of our Music Video

Thursday, 8 December 2011

Evaluation Task 3 - What have you learned from your audience feedback?

Positive Feedback of music video:
Negative Feedback of music video:

We have now improved our video and ancillary tasks. At 0:40 in the video above, we mention how the audience really liked the part in our music video where the picture blurs into the video of behind the scenes. In our improved version of the video we decided to remove the shot blurring into the video and replaced it with the couple, as it related to the lyrics and song more.
Feedback on improved Video
  • The addition of the couple linked in and portrayed the lyrics well
  • The gap between the clips of the two sisters makes the audience want to watch on, to find out what happens next

Feedback on my improved Digipak
  • The inside panel of the hands together, links in well with the song 
  • Really liked the idea of the photograph behind where the CD is to be placed.
  • Could have blurred background of grass further to make the hands stand out against it more.
  • On our previous digipak, feedback we recieved was that the text on the spine was not readable, therefore we used Photoshop to make it bolder and larger

Tuesday, 6 December 2011

Evaluation 1: In what ways does your media product use, develop or challenge forms and conventions of real media products?

Nine frames from our Music Video
1. This shot shows a relationship between the lyrics and visuals, where we see a shot of a couple with their arms around each other, together while the lyrics says 'it's always better together when we're together'. The visuals illustrate 'togetherness', linking the lyrics with the visuals.

2. The shot shows the artist walking in a natural environment holding his guitar, looking around and smiling, showing he enjoys natural areas, giving off a positive vibe. He also has his guitar with him which hints that it is important to him, and symbolizes his music. The guitar is also present on his album covers and magazine advert. He is wearing a hat and sunglasses which are part of his iconography. His costume is casual and simple emphasizing that he is quite easy going. He is smiling portraying a positive attitude.

3. This shot portrays a a song from an acoustic genre as the artist is playing a guitar. It also suggests this instrument is played in all of his songs. The clothing compliment the genres of soft rock, as it is casual and simple. 

4. This shot was inspired by James Morrison's video 'You Make It Real'. It is a close-up shot of the artist playing the guitar and thought we would include it in our music video as it really shows of the artist's talent. 

5. This low angle of the couple is able to emphasize their expressions and also the word 'memories', linking the visuals back to the lyrics. It also gives another perspective to their relationship, showing that they have balanced 'power' and status in their relationship. They have also been kept the main focus of the shot, with no other objects that would distract the audience.

6. This shot is from a scene that was shot in a room. To make the room brighter we had to switch the light on and we also used a lamp which was placed near the bed. We opened the curtains to capture as much light as we could. The shots shows when we faded the sun into the light in the room.

7. The shot is set in a natural environment, with the artist casually sitting by the tree playing his guitar. It also gives the audience an idea of the artists style which is given off by his clothing.
8. This shot has been taken from one of Jack Johnson's video. It is black and white and is showing a bit of behind the scenes of the video. The artist looks happy giving off a positive attitude, and the clothing looks casual. It is a low angle of the artist showing trees as the background. He also has his guitar in his hand. We have included 'behind the scenes' footage throughout our music video, giving the audience an idea of what the artist's character. 

9. A screen grab from John Mayer's video 'Who Says'. The shot is of a photograph of the artist at a party dancing. Throughout the video the artist has included photographs which have been edited to have a blue tint effect. We were inspired by this and included the photograph idea into a music video, including photographs of 'behind the scenes'.

Nine frame of Other Videos

1. This shot shows the relationship between the lyrics and visuals, where we see a shot of the artist lying down with a women, holding her hand, while the lyrics say 'I won't let you go'. The image the two holding hands conveys the idea of them not letting go of each other, being together. The shot was taken from James Morrison's video 'I Won't Let You Go'.

2. The shot shows the artist sitting in a chair, playing his guitar and singing. He is leaning his foot up against a wall, showing he is pretty laid back and chilled. Whilst playing the guitar the artist also walks around emphasizing that he enjoys playing his guitar in his spare time, showing passion. In the shot we also see the artist's style as casual.The shot is a screen grab from John Mayer's video 'Who says'.

3. This frame portrays a song an acoustic genre as the artist is playing a guitar and singing into a mike. The artist shows expression on his face and appears to be singing with emotion. The song is about how a person means to someone, with the theme of love.

4. This is a close-up of the artist singing into a mike. Close-ups of the artist singing are usually filmed in rock music videos. Close-ups of instruments are also used frequently in this music genre, to emphasize the artist's talents. 

5. A close-up shot of the artist singing  with emotion. The artist is looking directly at the camera connecting with the audience, showing them how he really feels, emphasizing the lyrics. The audience are able to focus on him without getting distracted by things in the background as it has been blurred.

6. This is an establishing shot of room. The light source in this shot is the lamp. In the video the lamps are what make the room brighter and create reflections on the window, showing the second female artist. This shot was taken from James Morrison's video 'Broken Strings'.

7. The shot has been taken from James Morrison's video 'You Make It Real For Me'. The performance parts of the video where the artist is singing has been set in what looks like a hall. In the shot we see people setting up equipment, whilst the artist is casually singing at the front of the hall. The hall is spacious and we are also able to see spot lights at the front of the hall.  This shot also correlates with the lyrics as the lyrics say 'So much craziness surroundin' me, so much goin' on, it gets hard to breathe'.

8. This shot is also from James Morrison's video 'Broken Strings'. We really liked this shot as used it as inspiration in our video.  The frame in James Morrison's video was shot with the artist positioned to the side of the frame, leaving space. We tried to recreate this, however we shot the artist a little to the side of him, getting the natural setting in as well.

9. This shot was taken from John Mayer's video 'Waiting On The World To Change'. It is a front, side shot of the artist, walking and singing. We did a slightly similar shot in our music video, a side front shot of the artist singing.

Promoting our Music Video, Digipak and Magazine Advert

As you can see I uploaded our final cut of the music video onto Facebook to get as much feedback as we could. We recieved a couple of 'likes' and people said that they really liked our video!

I also uploaded all of our album covers and both our magazine adverts and asked to get as much feedback as we could.

Monday, 5 December 2011

Magazine Advert

This is my magazine advert I have created to advertise the release of the album.

Editing in Final Cut Express

These are screen grabs showing when we were trying to fade the the sun shot with the lightbulb in the point of view shot. We used the pen tool and moved the wire frame to  get the sun to blend in with the lightbulb.
This is a screengrab sowing how we made some of our shots in black and white. We did this to all of our behind the scene shots. This was done using the colour corrector in final cut. 

Another cut of our Video

This is another cut of our video. We found that the shots were lasting too long, which made the video flow very slow. Therefore we are planning to create more cuts and add images from 'behind the scenes' between the cuts. We also need to add more transitions.

Inspiration -IMPROVED

While looking through similar artists videos, we found this video and were inspired by how the video includes photographs of the artist and other people around him. The photographs have been edited to be slightly tinted blue. We are going to try and add some photographs from behind the scenes of shooting and create a similar kind of effect.

 We were really inspired by how photographs were edited within the video. However they did flow with the sequence. Another thing we really liked about the photographs were that they were not directed, they were casual which also reflects the artists character. We would like incorporate photographs into our video to show the artists character behind the scenes of shooting for the video.

We also liked the shots of where the artist walks around casually around a kitchen playing his guitar. It portrays the artists passion for playing his guitar, which we want to create in our video. We try to recreate this in our video which will hopefully give off the same effect.

This is another shot of the artist casually chilling and playing his guitar, which we hope to recreate in our video.

Inspiration -IMPROVED

Many of the shots used in this video inspired the shots filmed in our video. There are many shots of James Morrison singing with passion in the video. We recreated this and filmed many shots of the artist singing and enjoying himself. There are also many close-ups at an angle of the artists guitar, which was inspired by this video also.

This is a close-up that was used in the video. This shot was really strong as it was able to portray the pain and emotions that the artist was feeling in the video. We will use this shot in our video and hope the audience will pick up our artists character.

This close-up of the guitar was shot, which we were inspired by and have decided to use it in our video. It shows of the artists talent for playing the instrument.


Final Digipak - IMPROVED

This is my final digipak. I decided to keep it as 4 panels.  The front and back covers main focus are on the artists guitar. To do this we blurred the background using tools on Adobe Photoshop. It looks a little mysterious as the artists face is not shown, which I felt is quite effective. His clothing in the front and back cover portrays how the artist is casual and simple in his sense of style and character. We kept the fonts very simple to represent the artists character and genre of music and also so that it was clear and readable.

The bottom right panel is where the CD will be placed. We thought this fit in well with the shape of guitar. For the left inside panel we decided to place a photograph of a couple holding hands to signify togetherness. The couple used for the photograph also feature in our video.

Photoshop Collage

Rough Cut

This is our rough cut. We found that the shots were too long, so we need to have more cuts. The lighting in one of the shots is very dark, therefore we need to use the 'colour corrector' tool on Final Cut to brighten the shot. We are also going to add images from behind the scenes into our video. 

Photographs taken for Digipak

These were a few photographs we took for our digipak. We used the same couple as were used in parts of our video. We did this to create a link between our digipak and video.